Search Engine Optimization Secrets - The Secret Is Out!
You started it because you want to share something with people if you're like most people with a website. But if no one is looking at your website, how will that happen? The best way to get people to notice you is by using search engine optimization. Alternatively, SEO. Here are a few methods to implement so that you can reach the people you'd like to reach.
To improve your search engine optimization, switch your writing style from AP style to SEO style. In other words, use the keywords as often as you can without ruining the readability of the article. When search engines can find and evaluate your keywords, you should see your rankings improve.
Include useful external links on your website. The number of outbound links can positively affect a website's search engine rank, however, make sure that the pages you link to are relevant and search engine optimized themselves. It is also best to link to related websites but not direct competitors, as you do not want to lose potential customers in a bid to increase your search engine rank.
Using the appropriate keywords in the right places is absolutely vital. These keywords should be placed in strategic spots where web crawlers take their data from. Examples of places from where web crawlers gather data are the titles, URLs, image names, and page headers. There are many more but this is where you should concentrate the bulk of your efforts.
Use keywords throughout your site to maximize your visibility to search engines. Be sure to choose appropriate and popular keywords that are commonly searched by people looking for information about your services and products. The two most important places to include keywords are the title tag and the page header.
One wonderful way to drive mare attention to your marketing site is to add a resource section to your site. You can get more reported visibility on search engines, by doing this. This inevitably will get you more traffic. Additionally, this resource section will most likely attract more potential customers.
Be descriptive with all your links, be they video,text and banner, or graphics. No one will be interested in clicking a link that simply says "Click me." They want to know what they are getting themselves into! Using your keywords in the description can also bump you up on the search engine lists, so it is a win-win!
Consider some alternatives if you're building a website for your business from scratch and the perfect domain name has already been taken. Adding a hyphen or two sometimes allows you to keep the same term that you originally intended to use. See if it's available as a dot net domain if the name has been taken by a dot com website. Use a synonym for one or more of the words if possible. As a last resort, consider purchasing an existing domain.
A good way to help with search engine optimization is to switch from AP style to "SEO style" for all references in the body of your pages. The repetition of keywords and density play a role in where your page ends up on searches so veering away from the stringent rules of AP style will help increase views of your page.
The breadcrumb link trail for your webpages - the hierarchical line that shows where a particular page is located (i.e. main>>sales>>bags>>Brand) - can be incorporated into the page's listing on the search engine results pages. You will need to learn the latest coding methods, like RDFa and micro-data, to make these breadcrumbs appear. It can be worth it to add such functionality to your search engine listings.
To choose the most effective keywords for your site, take advantage of the search engine's suggested topics. If your site was about dogs, you could enter the word "dogs" into the search bar, for example. Phrases that are suggested, such as "Dogs 101" or "dogs that don't shed" are phrases searched for often, and will make excellent keywords for your site.
When setting up your website, avoid flash. It may look pretty to have Flash, but it will not do a thing for your search engine optimization. With Flash as with Frames and AJAX, you will not be able to link to a single page. For optimum SEO results, do not use frames, and only use AJAX and Flash sparingly.
Use these techniques to make sure that your website is ranking well and that people are seeing your website in search engine results. Because you want people to visit your website, or you're just wasting your time. Use SEO to help your site gets noticed, and you'll be able to share your website with everyone.